There are many reasons why automobile dealers should be using socialmedia marketing. It is quick, precise, inexpensive – and it is booming. We have taken all the most important reasons and narrowed it down to four.
Money...
A car dealership today spends about $550 per one car using traditional advertising. With the economy still struggling, it is imperative to spend your advertising dollars in a more cost–effective way. The cost of social media networking and marketing is fraction of what the traditional advertisers like TV, radio and print demand – and it reaches a new market that the traditional media just can’t deliver for you today.
New Selling Opportunities...
It is important that your dealership gets its name and message out on the social network sites – the sooner the better. Sites like Facebook and Twitter have fan pages that can generate leads, leak sales and deliver your message to a huge new untapped market. You have the opportunity to increase your sales by five to ten percent almost instantly.
Over 30 percent of new cars will be purchased through car dealerships' internetdepartments, and that number is expected to continue to grow as consumers become more savvy about the convenience and savings available. according to Edmunds.com. There are many ways to use social networks like YouTube and Facebook to drive traffic to your dealer website. Entertaining commercials, banner ads, loss leaders and distressed merchandise are a few examples. The prospective social networking customer is much more inclined to visit your website than to make a phone call or visit.
Interaction with the Public...
The reason why they are called “social” networks is because people socialize and interact with each other on them. It is the new word-of-mouth advertising. According to Jeff Kershner of dealerfresh.com, a negative image is one of the biggest fears that keeps dealers from embracing social media. Get over it! You can change the image of your car dealership by joining a social networking site – almost immediately.
Save money. Sell more vehicles. Get with the social networking media trend today!
